Branding photography can be very important if you’re starting a new business or want to refresh your brand for a current business. If you’re not well-versed in the importance of this then you’ve come to the right place. This week I’ll be giving you 3 reasons you need a branding photography session.
Let’s start by talking about what exactly branding photography is. Branding photography is done to showcase the identity and personality of your brand. This photograph should show a little bit of the behind-the-scenes of your business and who you are as a person. It should also help showcase what your business does. Does your business specialize in baking? Carpentry? Photography? Your branding photos should show that.
So when do you need to do branding photography sessions? I’m glad you asked. You need branding photography if you’re launching a business or website, you’re rebranding your business or website, you’re refreshing your current brand or website, or you’ve never done any branding for your business to begin with. With all of this new knowledge in mind let’s get to some more reasons why you need branding photography.
First Impressions Are Everything- When a potential client comes to your website or social media page what will they see? Pictures taken from a phone with low resolution, or high-quality photos taken by a professional photographer. Will they see a basic photo taken in your office space, or carefully crafted posed images with a beautiful background? The choice is yours but think about how the clients will respond. The first option may not look professional to them on first impressions while the second may make them feel more at ease. Remember with clients, first impressions are everything. This is why you’ll want branding photos to showcase who you are on both your website and social media pages.
Personality Can Connect You With Clients- Depending on your business, you can show some personality with the branding photos that will give your potential customers an idea of your values and personality. If you’re a baker and you think you’re a sweet person, you might want branding photos where you’re smiling with cookies in your hand and a soft backdrop. People who like sweets and are looking for a nice, non-intimidating baker to speak to about their dessert needs will naturally connect with the photos that they see and want to use your business. This is another reason why branding is important. You want people to connect with your personality through the branding photos that they see of you.
Content Can Be Repurposed- You may think that it sucks you only get to use the photos for your website, but I’m here to tell you that branding photos can be repurposed for a lot of different useful content. You can use them on social media to talk about your brand or yourself, you can use them on your LinkedIn page so that you have a professional headshot or header picture for your business or brand, you can use them on other websites as well that require a headshot or background. if you’re a content creator including Youtube, TikTok, and Instagram you can use those photos on your profiles as well. The number of ways you can use branding photos is infinite and just shows you another reason why they are important.
I hope this article was helpful and convinced you to have some branding photography done for your business or brand. Trust me, it’s worth the investment. let me know in the comments if you’ve ever done a branding photography session for your brand or business. I’ll see you all next week.