BlueSky is the new social media app in town and it looks like it’s gaining traction with a whole lot of people. So should you make an account for personal use or business use? Let’s talk about it!

BlueSky has a similar structure to X formerly known as Twitter. It allows you to send out posts that the users have playfully named “Skeets” and it allows you to also repost posts that you like on your profile which users have playfully named “ReSkeets”. They have recently added a feature that allows users to post videos that are horizontal and lets you swipe up to see more videos kind of similar to TikTok. Users can use hashtags to make posts about a subject, television show, or movie. Users can also list, another feature that is similar to Twitter. These lists allow you to make a collection of user accounts about various things. This might be a list of users who like anime or are into a certain television show.

One unique aspect of Bluesky is the ability to create and pin feeds. Feeds are a channel that people can post on that is about a certain subject. For example, I’m in an anime feed. This feed allows users to chat about their favorite anime, recommendations for anime, and more. Users can create feeds themselves or save feeds to their timeline in addition to the Discover page and following page.

Another unique aspect about Bluesky is the ability to create starter packs. Starter packs are a collection of users that a person recommends new users to follow. If you get on someone’s list be prepared to have some new followers.

Now that you have some background on how Bluesky is structured, it’s time to understand if you should make an account and if so should it be for business or personal use. Personally, I think that it’s great if you are an X user who doesn’t like the way the algorithm has changed and wants to recapture the old Twitter days. It’s also good if you haven’t tried a platform structured like this before and you love to type up your thoughts and post them for others to interact with.

While I have not seen a lot of Business accounts on Bluesky yet, it’s only a matter of time. Businesses hoping to ditch Twitter and find a better and similar platform should hop over to Bluesky to stay ahead of the trend if they think that they’ll be able to post consistently to help build their audience again. A brand should take a look at the age demographics that are currently using Bluesky before deciding if it’s a good platform for them. Right now, the largest age demographic for Bluesky is 25-34 year olds. If this is your target demographic it may be worth a try. If your target demographic is 40 and up though, this may not be something you want to try just yet.

Bluesky has a lot of potential but there are a couple of things that it could work on to become an even better app. For starters, Twitter users asked for an edit button for tweets for years, this is something that Bluesky could add to appease its users. Users have also been asking for a way to bookmark posts so that they can come back and view those posts at a later time. The website could also use a feature that would allow users to directly message other users to like a message.
Thanks for reading my blog and stay tuned for another post about social media, filmmaking, and photography!

Thanks for reading my blog and stayed tuned for another post about social media, filmmaking and photography!