Social Media

Choosing The Best Social Media

Every Post, Social Media

Are you considering starting a social media page or revamping the one that you have for your brand or business? When it comes to choosing the best social media for your brand or business, you may need to consider a couple of things such as what platform your audience is on, how the social media platform will showcase your work, and more.

Know Your Audience and Where They’re At

To determine the social media website that you need for your business you will need to do a little bit of research. First, you need to know where your audience is at. As of 2025, Baby Boomers most popular social media platforms are Facebook and YouTube. As of 2025, Gen X’s most popular social media platforms are also Facebook and YouTube. As of 2025, Millennials’ most popular social media platforms are Instagram, TikTok (until it was recently banned), YouTube, and Facebook. As of 2025, Gen-Z’s most popular social media platforms are Instagram, TikTok, and YouTube. This is important to know because if you are trying to market yourself to Baby Boomers then you shouldn’t do that on Instagram because not as many baby boomers are on that platform. Instead, you should utilize Facebook or YouTube. If you are trying to target young millennials and Gen-Z then Instagram might be your best bet for finding both of those audiences. 

Decide Which Platform Fits Your Needs

Once you figure out who your audience is and where they are at, it’s time to pick between the social platforms. For example, if you were trying to target Millenials and Gen-Z you have multiple platforms to choose from including, Instagram, TikTok, and YouTube, but now you have to see which platform is best suited to spread your message. If you are a photographer like myself, you might want to choose Instagram because they are better able to show your photography skills than YouTube or TikTok which are more video-heavy. If you are a vlogger aimed toward Gen-Z and Millennials you can choose to be on all three platforms or just one that has the most users from both demographics since they all allow video.

Test Out The Social Media Site

Not that you’ve discovered what social media platforms your audience is on and have to decide which platform(s) you’re going to pursue, but it’s time to test out that social media site. Create an account, find the best times to post, and start to build your profile and content. Make sure to post consistently each week, relate the content to your business, and have a call to action for your audience so they will want to become a client of yours. After a month, take a look at your analytics on your social media platform. Discover if you’re finding your audience, what social media posts are doing good, and which ones are doing poorly. Continue to repeat this process for about a year and see if your social media starts to grow either in followers, views, subscribers, or other types of engagement. If one platform isn’t working you can always try another platform and compare them after a few months. If one platform has better results than the other, you can try to switch platforms and continue to build your social media presence on the other platform. If neither platform is gaining traction, you may need to go to a professional social media consultant to see what the problem is and how you can improve your social media presence. 

I hope this post has been helpful to you! Feel free to ask any comments regarding picking a social media platform in the comment section below. See you all soon!

BlueSky: The New Social Media In Town

Every Post, Social Media

BlueSky is the new social media app in town and it looks like it’s gaining traction with a whole lot of people. So should you make an account for personal use or business use? Let’s talk about it!

BlueSky has a similar structure to X formerly known as Twitter. It allows you to send out posts that the users have playfully named “Skeets” and it allows you to also repost posts that you like on your profile which users have playfully named “ReSkeets”. They have recently added a feature that allows users to post videos that are horizontal and lets you swipe up to see more videos kind of similar to TikTok. Users can use hashtags to make posts about a subject, television show, or movie. Users can also list, another feature that is similar to Twitter. These lists allow you to make a collection of user accounts about various things. This might be a list of users who like anime or are into a certain television show.

One unique aspect of Bluesky is the ability to create and pin feeds. Feeds are a channel that people can post on that is about a certain subject. For example, I’m in an anime feed. This feed allows users to chat about their favorite anime, recommendations for anime, and more. Users can create feeds themselves or save feeds to their timeline in addition to the Discover page and following page.

Another unique aspect about Bluesky is the ability to create starter packs. Starter packs are a collection of users that a person recommends new users to follow. If you get on someone’s list be prepared to have some new followers.

Now that you have some background on how Bluesky is structured, it’s time to understand if you should make an account and if so should it be for business or personal use. Personally, I think that it’s great if you are an X user who doesn’t like the way the algorithm has changed and wants to recapture the old Twitter days. It’s also good if you haven’t tried a platform structured like this before and you love to type up your thoughts and post them for others to interact with.

While I have not seen a lot of Business accounts on Bluesky yet, it’s only a matter of time. Businesses hoping to ditch Twitter and find a better and similar platform should hop over to Bluesky to stay ahead of the trend if they think that they’ll be able to post consistently to help build their audience again. A brand should take a look at the age demographics that are currently using Bluesky before deciding if it’s a good platform for them. Right now, the largest age demographic for Bluesky is 25-34 year olds. If this is your target demographic it may be worth a try. If your target demographic is 40 and up though, this may not be something you want to try just yet.

Bluesky has a lot of potential but there are a couple of things that it could work on to become an even better app. For starters, Twitter users asked for an edit button for tweets for years, this is something that Bluesky could add to appease its users. Users have also been asking for a way to bookmark posts so that they can come back and view those posts at a later time. The website could also use a feature that would allow users to directly message other users to like a message.
Thanks for reading my blog and stay tuned for another post about social media, filmmaking, and photography!

Thanks for reading my blog and stayed tuned for another post about social media, filmmaking and photography!

A sample of a content calendar

Creating A Content Calendar

Every Post, Social Media

A Content Calendar is a calendar for your business or brand that shows you what you have planned to post or share for the entire month. It’s extremely important to have a content calendar so you can strategize, organize, and plan what you want to share with your audience. It’s also good to have a content calendar to help you build consistency on your social media account. In today’s blog, we’ll go over how to create a content calendar! If you’re a visual learner like me you can also watch a video on how I create a content calendar here.

Finding And Organizing The Calendar

First, you’ll want to start by finding a calendar template or creating your own. Google templates usually have some good ones that you can use for free. You can also use an app or some templates from other websites to create your own calendar template. Once you have a template, make sure to reorder the dates so they correspond with what year it is. For example, if you got a 2024 calendar the first day of January falls on a Monday. If you want to use that calendar for 2025 though, you’ll need to reorder the dates since January 1, 2025, started on a Wednesday.

Building A Content List

Now, before you actually start scheduling the content, you’ll need to create a list of content that you can use on the calendar. I usually make a Word document and create a list of different video and photo ideas. For example, if you own a bakery you might have a list of videos such as “Bake a Cake With Me” or “A Day In The Life Of A Baker”. You might also plan to share pictures of some dessert orders that you know are coming up that would be cool for your audience to see such as a Star Wars themed Cake or a beautiful three-tiered wedding cake. Be sure to have a huge list of ideas and to continue to add to it as you use those ideas in your content calendar. I also like to have a series that can be used on multiple days during the month so I don’t always have to have new content ideas. For example, I have a series on my Instagram called Director’s Cut. It’s reoccurring and we just focus on different films I create instead of having different concepts each time I post.

Scheduling The Content

Now it’s time to schedule the content. Think about how much time per week you have to make the content and post it consistently. For me, I post three times a week however if you don’t have as much time you might only want to post once or twice per week. Next, take a look at your content ideas and start planning which days you’ll be posting. Remember to be consistent and list out the name of the content idea, the time you’ll be posting it, and the social platforms you’ll be posting on in the calendar. You can see an example of this by looking at my content calendar sample on the featured image of this post. If you plan to collaborate with another organization or share their posts you can mark that in your content calendar as well. For a post like this, I would write something like “Share MCB Cinema’s latest post” or “Share MCB Cinema’s post on photography styles”.

That’s it for this blog post! Thank you for reading this post and stay tuned for more blogs about social media strategies, filmmaking, and photography in the future!

An Introduction to Social Media

Every Post, Social Media

Are you new to social media and want to learn about the most popular social media platforms and what type of content you can find or post on said platforms? Well, look no further than my introduction to social media blog post. In this post, we’ll discuss the most popular platforms, the type of posts you can have on each platform, what generations are on these platforms, and more. 

Why is Social Media Important?

Social media from a personal standpoint can provide a way to keep in touch with old friends, make new friends, and even stay in touch with family. There’s also funny content, informational content, and even networking opportunities dependingon the social media site you are on. From a business standpoint, social media is important because it can help you reach your audience, listen to the wants and needs of your consumers, and it can help you raise awareness about your products and services. Social media is a fantastic way to advertise in this day and age. 

The Most Popular Social Media Sites. 

The most popular social media sites at the time of this writing in November 2024 are Facebook, YouTube, Instagram, TikTok, and X (formerly known as Twitter). Each website is unique and has a specific generation that likes to use it. Read below to find out more about each platform. 

Facebook

Facebook is currently the most popular social media platform. Facebook is capable of having long-form videos, short-form videos called reels, picture posts, and story posts (posts that only last for 24 hours). You can connect with people by “friending” them, and follow people like celebrities and public figures. You can also like Facebook business pages, write recommendations or negative reviews for these pages, and tag those pages in posts. Finally, Facebook has built-in games and a separate messaging app for talking to people. This social media platform is popular among baby boomers, Generation X, and Millennials. 

YouTube

YouTube is our next social media site. It is known as a video-based social media website. Long-form videos can be posted along with shorter-form videos called “shorts”. People subscribe to different channels that are of interest to them. Creators who are uploading the videos can also upload picture posts, polls, and more for their subscribers to see. YouTube is most popular with Gen Z and Millennials. 

Instagram

Instagram is another popular social media platform, particularly with our younger audiences. In fact, it’s one of the top platforms for Gen Z and Millennials. On this platform which is now owned and connected to Facebook, you can post short videos called reels, photos, and story posts (which once again last 24 hours). This platform allows you to follow friends, celebrities, and more. It also allows people to follow you and tag you in photos and videos. You can also collaborate with other people on reels. Instagram allows companies to have business profiles which gives the companiesaccess to their analytics (a report showing how well their content is doing).

TikTok

TikTok is the new social media platform on the block and while it’s very popular it may not last long with its potential ban in the United States. The app allows short-form video content, long-form video content, and even picture posts. It allowsyou to follow creators and other creators to follow your account. This platform is most popular with Gen Z and Millennials. TikTok also allows companies to have business profiles which gives the companies access to their analytics (a report showing how well their content is doing).

X (Formerly Known As Twitter)

X is a social media platform that is mostly about posting how the user is feeling in real-time. There are photo and video posts allowed but this platform is more social and allows people to comment more, or put their opinion on certain posts than other platforms. Users can retweet or repost a tweet also known as a post that they find engaging or they can quote the tweet and give their opinion about whether or not they agree or disagree with the person they are quoting. This platform is most popular with Millennials followed by Gen Z. 

Conclusion

Now that you have a basic understanding of social media, try to get on some of the platforms and see which one you like the best. If you need help deciding on which platform is the best for your brand or business…message me for a free consultation and we can see what makes sense for you.