A Content Calendar is a calendar for your business or brand that shows you what you have planned to post or share for the entire month. It’s extremely important to have a content calendar so you can strategize, organize, and plan what you want to share with your audience. It’s also good to have a content calendar to help you build consistency on your social media account. In today’s blog, we’ll go over how to create a content calendar! If you’re a visual learner like me you can also watch a video on how I create a content calendar here.

Finding And Organizing The Calendar

First, you’ll want to start by finding a calendar template or creating your own. Google templates usually have some good ones that you can use for free. You can also use an app or some templates from other websites to create your own calendar template. Once you have a template, make sure to reorder the dates so they correspond with what year it is. For example, if you got a 2024 calendar the first day of January falls on a Monday. If you want to use that calendar for 2025 though, you’ll need to reorder the dates since January 1, 2025, started on a Wednesday.

Building A Content List

Now, before you actually start scheduling the content, you’ll need to create a list of content that you can use on the calendar. I usually make a Word document and create a list of different video and photo ideas. For example, if you own a bakery you might have a list of videos such as “Bake a Cake With Me” or “A Day In The Life Of A Baker”. You might also plan to share pictures of some dessert orders that you know are coming up that would be cool for your audience to see such as a Star Wars themed Cake or a beautiful three-tiered wedding cake. Be sure to have a huge list of ideas and to continue to add to it as you use those ideas in your content calendar. I also like to have a series that can be used on multiple days during the month so I don’t always have to have new content ideas. For example, I have a series on my Instagram called Director’s Cut. It’s reoccurring and we just focus on different films I create instead of having different concepts each time I post.

Scheduling The Content

Now it’s time to schedule the content. Think about how much time per week you have to make the content and post it consistently. For me, I post three times a week however if you don’t have as much time you might only want to post once or twice per week. Next, take a look at your content ideas and start planning which days you’ll be posting. Remember to be consistent and list out the name of the content idea, the time you’ll be posting it, and the social platforms you’ll be posting on in the calendar. You can see an example of this by looking at my content calendar sample on the featured image of this post. If you plan to collaborate with another organization or share their posts you can mark that in your content calendar as well. For a post like this, I would write something like “Share MCB Cinema’s latest post” or “Share MCB Cinema’s post on photography styles”.

That’s it for this blog post! Thank you for reading this post and stay tuned for more blogs about social media strategies, filmmaking, and photography in the future!