Are you considering starting a social media page or revamping the one that you have for your brand or business? When it comes to choosing the best social media for your brand or business, you may need to consider a couple of things such as what platform your audience is on, how the social media platform will showcase your work, and more.

Know Your Audience and Where They’re At

To determine the social media website that you need for your business you will need to do a little bit of research. First, you need to know where your audience is at. As of 2025, Baby Boomers most popular social media platforms are Facebook and YouTube. As of 2025, Gen X’s most popular social media platforms are also Facebook and YouTube. As of 2025, Millennials’ most popular social media platforms are Instagram, TikTok (until it was recently banned), YouTube, and Facebook. As of 2025, Gen-Z’s most popular social media platforms are Instagram, TikTok, and YouTube. This is important to know because if you are trying to market yourself to Baby Boomers then you shouldn’t do that on Instagram because not as many baby boomers are on that platform. Instead, you should utilize Facebook or YouTube. If you are trying to target young millennials and Gen-Z then Instagram might be your best bet for finding both of those audiences. 

Decide Which Platform Fits Your Needs

Once you figure out who your audience is and where they are at, it’s time to pick between the social platforms. For example, if you were trying to target Millenials and Gen-Z you have multiple platforms to choose from including, Instagram, TikTok, and YouTube, but now you have to see which platform is best suited to spread your message. If you are a photographer like myself, you might want to choose Instagram because they are better able to show your photography skills than YouTube or TikTok which are more video-heavy. If you are a vlogger aimed toward Gen-Z and Millennials you can choose to be on all three platforms or just one that has the most users from both demographics since they all allow video.

Test Out The Social Media Site

Not that you’ve discovered what social media platforms your audience is on and have to decide which platform(s) you’re going to pursue, but it’s time to test out that social media site. Create an account, find the best times to post, and start to build your profile and content. Make sure to post consistently each week, relate the content to your business, and have a call to action for your audience so they will want to become a client of yours. After a month, take a look at your analytics on your social media platform. Discover if you’re finding your audience, what social media posts are doing good, and which ones are doing poorly. Continue to repeat this process for about a year and see if your social media starts to grow either in followers, views, subscribers, or other types of engagement. If one platform isn’t working you can always try another platform and compare them after a few months. If one platform has better results than the other, you can try to switch platforms and continue to build your social media presence on the other platform. If neither platform is gaining traction, you may need to go to a professional social media consultant to see what the problem is and how you can improve your social media presence. 

I hope this post has been helpful to you! Feel free to ask any comments regarding picking a social media platform in the comment section below. See you all soon!